Callout Extensions Google Ads Examples
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In this example google highlighted.
Callout extensions google ads examples. Callout extensions are similar to sitelinks but without the linksgoogle recommends that advertisers use callout extensions to draw attention to unique selling points and important product details and benefits. Callout extensions are a new feature in google adwords. Ads with callout extensions can show at the top and bottom of google search results.
If your post click landing page mentions relevant useful information google may automatically show that information with the ad text as dynamic callouts. They dont increase your existing cost per click and in many cases it can actually help decrease it. For example book an appointment and live chat dont link anywhere but bring attention to the fact that david yurman takes appointments and offers live support if you visit the website.
I decided to take a deeper look at callout extensions for various search queries to pick out some of the best. Google is always adding new extensions to their ads and one of the newer extensions thats available for everyone is callout extensions. 100 guarantee free shipping free consultation a rating on bbb note that callout extensions are not clickable.
With google ads callout extensions you can highlight your unique offers promote your products showcase your usp state your benefits your service details lots of things. You can add such things as. Callout extensions only appear in one of the top ad positions in the google serp google recommends 12 15 characters per callout with a hard limit of 25 characters get the messaging right and theyre proven to increase conversion rates too.
Google ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. While callout extensions on a computer are separated by dots and listed on a single line callouts on mobile and tablet devices wrap in paragraph form. 25 years of experience book online and certified technicians.
20 examples of b2b callouts for whitepapers webinars and reports. Since they were released in the middle of august 2014 i have noticed more and advertisers taking advantage of these new extensions. Callout extensions look similar to sitelink extensions but they dont link back to anything.
Heres what an ad with callouts might look like on a computer. So what can you add to the callout extension for your google ads. Ive been using callout extensions in all of my campaigns lately and have yet to find any cases where the ctr didnt increase even if only slightly when the callout extensions were added.
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