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The colorful google logo is one of the most recognizable global brands ever created.
Google old logo. The old 2010 google logo remained in use on some pages such as the google doodles page for a period of time. Times roman was the font of choice for the web at that time while sans serif fonts were the darling of the printed world. This logo appears as an easter egg if you search google in 1998 complete with the old interface from the said year save for the bottom page numbers as they use the letters from the next logo.
After rebranding to google the company launched a simpler logo in 1998 that said google. On september 1 2015 google introduced a controversial new logo and identity family designed to work across multiple devices. The notable difference in the logo is the change in the typeface.
So distinct is this g that google chose the lowercase rather than uppercase letter. The old google logo doesnt show when its a doodle which is pretty much shown every day. Sure it looked a bit rough in the beginning but googles clever refinements over the last two decades show.
Take the old google logo whose double story g flashed countless times before our eyes between 1999 and 2015. In an article from 2008 she comments on the design process including the type choice. The old google logo google actually had two first logos.
The google logo as used from 1998 to 2015 was designed by ruth kedar. In fact people are still debating it and working through. Google revealed a new logo this week and there has been a lot of discussion about the new design.
Its googles old old logo. For the color scheme the company used primary colors for all the letters except for the green l which is a secondary color. That was an image of a hand rubbing something like a bare back and the company name stood for the companys pioneering practice of boosting a websites popularity through the use of backlinks.
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